Mautic began with a single focus. Equality. The Mautic Community believes in giving every person the power to understand, manage, and grow their business or organization. Mautic is focused on helping this belief become a reality by getting powerful, Open Source marketing automation software into the hands of everyone. When David Hurley (@dbhurley) began Mautic he had a big goal. A plan to move horizons, and change the world. He foresaw Mautic as software made by the people and for the people and as such the community became a top priority and integral part. Those people interested in becoming involved in a community with a vision to change the world should consider getting involved in Mautic. People are the priority. Equality is the goal. What is Marketing Automation The concept of marketing automation is not a new idea and the general idea of automated marketing is one which most are familiar with, though the terminology may be different. Hereu2019s a very brief overview:
Marketing Automation is a platform for saving time, eliminating errors, and improving efficiency for a wide range of marketing tasks across multiple channels.If you're interested in learning more there are some excellent resources available which give more background information to get you started. What is Mautic video: https://youtu.be/yKgaIoElsWUNeed to provide a Marketing Automation solution and prefer Open Source solutions?
Mautic is a fully-featured Marketing Automation platform based on the Symfony framework which allows you to deliver a truly personalised digital experience across multiple channels from one, centrally managed orchestration tool.
Supported by a vibrant and growing worldwide community and with several companies offering hosted solutions based on the Open Source codebase, it's a great time to explore Open Source alternatives for your MarTech stack.
Online / 5 & 6 February 2022
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